You might have noticed there have been changes to the outside of Caribou Ski Source for Sports. They are finally finished with updating their exterior to a new look and logo. Every brand undergoes change throughout its existence and their buying group, Source for Sports wanted a cleaner look post-covid. With attention spans getting shorter, a simplified logo easier to communicate through tweets, posts and medias was desired. The internet was in its infancy when Caribou Ski first joined Source For Sports in 1992.
Caribou Ski has gone from sharing space in the Town Centre Mall with Bob’s Shoe Repairs (now Bob’s Footwear &Apparel) in 1976, to moving to Hodgson Place Mall in 1979 and finally building their own building in 1995 at its current location. Caribou Ski has done numerous interior changes but this is their first exterior refresh.
Source For Sports is hockey’s largest buying group and are now located throughout Canada and the US. Their buying power allows them to offer exceptional value in a variety of sports including hockey, baseball and snow sports among others. With each store being locally owned and operated, they know best what their clientele is looking for. This is why when you visit Caribou Ski’s sister stores, each store has its own take on their community/
Since its inception, being local means Caribou Ski has supported thousands of local events, sports.and charities. Cariboo Ski has helped Williams Lake Minor Hockey Association raise over $500,000 for travel through their annual lottery. Donations to the Cariboo Memorial Hospital Foundation Gala has raised over $50,000. In 1995 Caribou Ski established their Tribune hockey pool and that has brought in over $100,000 to Williams Lake Community Policing. In kind donations to Williams Lake Soccer and slo-pitch baseball have exceeded over $10,000. They have even sent fans to attend special events, athletes participate in their dreams, and air travel for families of sick patients.
To celebrate their past, present and new look for their future, Caribou Ski Source for Sports is having a 10-day Grand-Reopening 47th Anniversary Sale. Check out the Efteen newspaper or e-edition to see savings in every area of the store.
